Thrive Causemetics - Brilliant Eye Brightener
Directed by Marianne Williams
Meet your of course I got 9 hours of sleep secret.
Thrive Causemetics is not just a cosmetic company. It’s a movement, a brand that separates itself from the competition with a genuine, unwavering commitment to women.
While strategizing on transitioning Thrive from a solely online and social prescience into traditional broadcast and connected TV, we knew we wanted to stick with visuals representing Thrive Causemetics’ core brand values. That meant bringing together a visual palette that best represented the brand and a cast of diverse, relatable, real women to showcase the unbelievable features of Thrive’s amazing products.
Brilliant eye brightener was the perfect product to help showcase that makeup can be fun and inclusive. Analogous to the entire Thrive Causemetics Brand, BEB is for everyone, all ages, backgrounds, and personalities. Whoever you are, there is a shade for you.
Join our movement
In this shortened version, we wanted to drive home the core value of versatility, so we implemented grids and panels to showcase as much as possible in a shorter time frame while still connecting back to the fun personality of the product.
Social Media Campaign
Created specifically to work on various social media platforms, three BEB :08 iterations were developed from the original :30 Broadcast spot. Each of these iterations highlights a unique selling proposition of the BEB product.