Playtime With Purpose

Lovevery creates expertly designed, stage-based play essentials for children ages 0-4. They help parents ensure thier children play, learn and grow into thier best selves.

We wanted to highlight Lovevery's many brand benefits in a fun, easy-to-digest way. UGC was the logical choice. There is inherent power in the authenticity of UGC. We aimed to harness that power through lighthearted emotional UGC footage to which viewers could relate and aspire. Stylistically we took a minimalist approach so that viewers could hear the voices of The Parents as they reacted to their children both having fun and making real-time developmental progress using Lovevery.

The other goal was to reinforce the Lovevery Brand Name, which we supported using original design and Motion GFX throughout the spots.