Liquid Lash Extensions Mascara
Directed by Marianne Williams
Show-stopping Lashes you can’t ignore
Thrive’s liquid lash extensions mascara is the most popular product the brand offers. It’s their flagship, and as such, needs to be treated that way. In collaborating with Thrive, we knew the most critical component to launch them onto broadcast and connected TV was to show the lashes. So we developed creative that got to the point and showed just what their amazing mascara could do.
1 Million 5 Star Reviews
LLE is the product you think of when you think of Thrive Causemetics. So for the cut-down version of this spot, we leaned into the popularity. We reinforced messaging with staggering proof points and utilized visually dynamic product shots of the iconic LLE Tube.
Social Media Campaign
Created specifically to work on various social media platforms, three LLE:08 iterations were developed from the original :30 Broadcast spot. Each of these iterations highlights a unique selling proposition for Liquid Lash Extensions Mascara.