You know what you want, Overstock is where you find it.

Overstock tasked us with creating a bold TV approach to shake audiences out of the notion that Overstock was just a place for surplus goods. How we answered that challenge was to create a visually dynamic spot with a hardworking roll-up-your-sleeves attitude.

To change audience perception, we intentionally designed our hero spaces to feel modern and unquestionably stylish. We chose a director in Sheldon Candis and a DP in Cristina Dunlop to provide a cinematic aesthetic.

Overstock is the place where design-conscious people, who know what they want, come to get everything they need at a great price. Why pretend to be anything else?