Flipbook
You love great wine
Winc is a growing, subscription-based, at-home wine delivery service. The brand was ready to jump to connected TV, but our project budget required us to get creative in how we approached the spots. The solution came in the form of beautiful, existing photography and video the brand already had. We took that footage and leveraged it for another medium. Through rapid editing, we created storybook-style spots that were both analytical and emotional. New copy was written to help the viewer understand the science behind the service and feel the emotion around what the end result could look like.
Flipbook Website focus
To test messaging, we created an alternate spot that focused more heavily on the Winc website. We recreated the website and animated it, providing viewers a real user experience. Research told us that one factor that may keep people from subscribing was the idea that Winc was difficult to use. This approach helped remove that obstacle.