Compliments

Coconut-powered beauty you can't ignore.

Kopari came to us with an existing brand campaign that wasn't creating the results they were looking for.

We were tasked with using this existing footage to create an entirely new spot. To drive results, we decided to tell an uplifting and high-spirited story of compliments, with a new VO that pushed more value propositions and drove viewers directly to the client website.

We targeted takes where the actors gave the most positive performances and centered our copy on product results and messaging affirming the brand's socially conscious values. Combining these elements with new, fun animation focused on the product's key ingredient, we created a spot you can't ignore.