Branded Creative
Ready to unwrap the best part of wedding planning?
Zola is the home for weddings, and while it's expanded its features, the initial challenge was to help brand the company as the wedding registry experts. We completed the Branded Creative approach using existing paper-cut-out illustrations and photography that our team animated into a whimsical wedding journey. Weddings can seem daunting. With Zola, they don't have to be. The beautiful visual approach of the spot allowed the copy to be harder working and have a DR twist without compromising on brand perception.
Additional Executions
Off the success of the initial Branded Creative spot, Zola tasked us with a new assignment. Use the Branded creative spot as the starting point to create a spot focused on the wedding website feature of Zola.