100% Cotton
Never Guess what you’re putting in your body
The 100% Cotton campaign launched LOLA onto connected TV. So we had to create a brand spot that also drove results. Introducing new viewers and potential customers to LOLA meant we had to get women thinking about their periods in ways they hadn't before. So, we focused on what made LOLA different, the most important thing being that women created it.
100% Cotton Website Focus
LOLA offers a subscription service that is pretty revolutionary in the feminine care world. It allows users to auto-renew different types and combinations of feminine care based on the user's needs. The website focus spot allowed us to show potential customers what the process looks and feels like so that we could remove any notion that using LOLA was difficult or time-consuming.